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AI adoption is creating travel’s highest‑value customers, new Phocuswright study shows

Travelers who use artificial intelligence for trip planning and in‑destination support are emerging as the industry’s most valuable customer segment, according to new research from Phocuswright.  The findings show that…

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Switzerland Tourism Joins the World Travel & Tourism Council as a Destination Partner

The World Travel & Tourism Council (WTTC) is pleased to welcome Switzerland Tourism (ST) as a Destination Partner. Switzerland Tourism is the national destination marketing organisation responsible for promoting Switzerland…

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